Showing results for tag enterprise social media.
Online Communities - New Trend for 2008
2007 has been the year for enterprise social media to finally reach the radar for many Enterprise Marketers, but I suspect that 2008 will be the year that online community and enterprise social media is adopted across the organization. We are seeing more and more organizations looking to manage their relationships with their customers, partners, vendors, and internal communications more effectively.
The key to success is approaching online community development strategically. Make your decisions based upon business priorities, not features. If you don't know what a "wiki" is, chances are you don't need one. What you need is a better collaboration tool. Features follow functions which follow business requirements. If you start with a business problem and then lead with a business solution that incorporates technology, you are 80% towards a successful technology implementation.
Share with me your success stories and your not-so-success stories.
Matthew Rosenhaft
VP Marketing
CoreSpeed
posted by mrosenhaft on Wednesday, January 02 2008 permalink | comments (0)
Online Communities - New ...
posted by mrosenhaft on Wednesday, January 02 2008 permalink | comments (0)
Online Communities - New ...
posted by mrosenhaft on Wednesday, January 02 2008 permalink | comments (0)
Online Communities - New ...
posted by mrosenhaft on Wednesday, January 02 2008 permalink | comments (0)
Online Communities - New ...
posted by mrosenhaft on Wednesday, January 02 2008 permalink | comments (0)