Sherry Heyl is the CEO and Idealist for What a Concept, the first social media agency in the Southeast.

Recognized as a thought leader in social and collaborative technologies and trends she has spoken for many varied associations, conferences, and private events.

She was a key organizer of SoCon07, the first Social Media un-conference in Metro Atlanta and is currently planning SoCon08.

Sherry sits on the board of the Atlanta Electronic Commerce Forum as the Programs Director, the board AiMA leading Association Partnerships and the National Advisory Board for KSU Communication Department.

She was a 2007 Nominee for the Women in Technology Woman of the Year Award.

Join CoreSpeed for an informative presentation on eMarketing, Community and Social Media on October 16, 2007.

Sherry Heyl will share her experience in helping enterprises effectively leverage social media and community technologies.

Michael Thomas will follow up with a discussion of effective utilization of the latest eMarketing and CRM techniques integrated with community strategies.

See below for registration information.

The Program Agenda includes:

• Strategies for Effective Implementation of Community and Social Media
  Establishing a Vibrant Community
• The Evolution of Viral Marketing
   Building Effective Dialogues with Community
• Integrating eMarketing, CRM, Community, and Web Analytics
  Effectively Closing the Loop
• Search Engine Optimization
  Leveraging Community for SEO Success
• Case Studies
  Profiles of Real Life Implementations
• Live Demonstrations
  eMarketing & Community Technologies Reviewed

When:  Tuesday, October 16, 2007

Time: 2:00 Eastern Time
(1:00 Central, 12:00 Mountain, 11:00 Pacific) 

Duration: 45 minutes plus Q&A

Anticipated Attendees :

Executives and Professionals responsible for:

• Corporate Marketing
• Advertising and Direct Marketing
• Customer Care
• Call Centers and Support
• Product Mgt. and Development
• Line of Business Management
• Event Management

Michael W. Thomas serves as the National President and national Board member of the CRM Association.

Michael also serves on the Advisory Board of CRM and DW Experts, and on the Editorial Advisory Panel of Touch Briefings.

He served as a 2005-2008 Peppers and Rogers Group 1to1 Impact Awards Judge and a contributor/panelist on 1to1 Magazine’s “Taking Issue” column.

Michael received the CRM Magazine, 2004 Most Influential CRM Leaders Award.

Michael is also Co-founder and Partner of CRM Essentials LLC, a CRM consulting advisory firm focused on small and mid-size enterprises and Co-hosts the 
“Technology For Business Sake” radio program heard weekly on Business Radio 1160am in Atlanta.

Michael has over 20 years of IT, Solution Consulting working for companies like ADP, Oracle and PeopleSoft.